Baltic Hospitality and Retail Systems, Press release November 6, 2013
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BHRS OÜ (Baltic Hotel and Restaurant Systems) announces that starting from November 6, 2013, the company will be known under a new name - Baltic Hospitality and Retail Systems. The name change is conditioned by expansion of the outfit’s product portfolio, now reflecting more accurately the undertaking’s main areas of activity.
Baltic Hospitality and Retail Systems (BHRS OÜ) brings to the Baltic market contemporary and innovative Micros software solutions, designed for retail purposes.
Starting from November 6, 2013, the company will be providing Estonian, Latvian and Lithuanian retail ventures with Micros-Retail software solutions that simplify and optimize day-to-day operation and help boost an outfit’s efficiency. Micros-Retail software solutions lend a helping hand to traders in various business processes such as loyal customer management, purchase-sale orders, product selection planning and management, storage management, operation of point-of-sale systems, e-commerce, loss minimization and prevention, labor resource management and analysis.
Micros-Retail software is ideal for large, medium-size and small enterprises in that it fits both hypermarkets as well as small village shops. The software is contemporary and innovative, employing mobile functionality and cloud-based technology. The systems are adapted for specific needs, thus also covering more demanding requirements of retailers. Micros-Retail universally recognized solutions are used by The Game Group, Intimissini, Espirit and Spar among others.
“Traders have increasingly greater expectations when it comes to sale and service software,” said BHRS CEO Katrin Vellesalu. “Micros has done everything that can be done to meet even the most high-flying retail demands and more,” added Vellesalu. “Micros products are novel and innovative and help to increase system transparency, visibility and control over all of the relevant processes. In addition, the products come in handy in reducing costs, boosting customer service and brand positioning and promoting more efficient operation of company,” stressed Vellesalu.
More information on software solutions offered by BHRS is available at
Micros – Micros is the world’s largest producer of hotel, restaurant and retail software with representations in 145 countries on all six continents and a total of 6,400 employees.
BHRS – Baltic Hospitality and Retail Systems is an international undertaking with representations in Estonia, Latvia and Lithuania that offers software and hardware solutions to hotels and restaurants since 1996 and now also to the retail sector. BHRS customers include the world’s largest hotel chains such are Rezidor Hotel Group, Accor, Fairmont an others as well as the most prominent hotel chains in the Baltic region – Tallink Hotels, Meriton Hotels, Kolonna Hotel Goup etc. – and smaller hotels, spas, manors, restaurants, cafes and fast food venues.

Additional information:
Katrin Vellesalu
Baltic Hospitality and Retail Systems
+372 661 6662